Visit the website Eddy Merckx
An iconic name. A distinct digital identity.
A website that brings Eddy Merckx’s character to life. Brand stories, the bike range and a configurator come together in a distinctive online experience.
Let’s talk ↗SELECTED WORK — DIGIDARE
A website is at its best when everything works together. Discover how we connect brand experience with configuration, product data and a company’s daily operations.
Visit the website FROM PRODUCT DATA TO PERSONAL CHOICE
For Ridley, we built a website with a bike configurator, fully powered by ERP and PIM data. Behind the brand experience is a connection to the systems managing product and business information.
Visitors discover the brand and configure a bike. The website draws its information from the systems behind it, combining a personal customer experience with centrally managed data.
Business information as the foundation.
Centrally managed product information.
A personal customer experience.
IN DETAIL
The configurator brings the possibilities to life. A key part of the website, directly connected to the brand’s product information.
Explore the configuratorA COLLABORATION THAT KEPT GROWING
After Ridley came five more websites for the same client. From distinctive cycling brands to specialist services and hands-on cycling experiences.
Visit the website A website that brings Eddy Merckx’s character to life. Brand stories, the bike range and a configurator come together in a distinctive online experience.
Visit the website A distinctive digital home for Nukeproof. Featuring bikes, e-bikes, the configurator and the dealer network, in the brand’s own visual language.
Visit the website An accessible brand website for Aeres. The e-bike range, product information and route to a dealer each have a clear place in the customer journey.
Visit the website From wind tunnel testing and bike fitting to exercise tests: the website makes specialist services easy to understand and helps visitors choose their next step.
Visit the website A digital gateway to bike rental, the showroom and cycling experiences. The website brings the offer together and guides visitors to their next cycling experience.
Visit the website MORE THAN A WEBSITE
De Reppeleir’s website was part of a larger Odoo project for the entire hospitality business. From accounting to mobile terminals that staff use to take orders, the digital solution extends right onto the floor.
Discover the venue, browse the menu and book a table.
Mobile terminals for staff to take orders.
Accounting as part of the same business solution.
YOUR NEXT PROJECT?
From a clear company website to a configurator or an integrated Odoo project. Tell us what your business needs.
Let’s discuss your projectWebsite images captured in September 2026. The live websites may have changed since then.